Trustworthy links are important. Unique content is critical. Mobile friendliness is becoming an important factor. Is it really that simple? Obviously, this is not the case. There are many factors that determine website traffic, each with its own nuances. Is it possible to take everything into account? Not sure, but we have to try. In this article, I will share 7 ideas that can increase search traffic. You probably know some of these strategies, but I'm sure you'll find at least a few new ideas to implement on your website. field improvement #1 Loading Speed Both search engines and viewers appreciate a fast website. First, loading speed is really a ranking factor. According to the upcoming July 2018 Update, it is also becoming a significant ranking factor in mobile searches. Therefore, websites with fast-loading pages are more likely to rank high. A high ranking always brings more traffic to your website. As for behavioral factors, even a 1 second delay can cause a user to decide to leave your site and choose another site for his/her purposes. For example, research by Pingdom shows how loading speed affects bounce rate: Bounce Rate Statistics Without this small improvement, you could lose a lot of traffic, customers, and therefore a lot of money.
So what should we do? First, check your website's loading speed with PageSpeed Insights. Former Google developer Maile Ohye points out: “Two seconds is the threshold of acceptability for e-commerce sites. At Google, we aim for less than half a second.” So if your site loads faster than half a second, you may need to find out why and try to speed up your site. reasons may be: Wrong image optimization (wrong size, format, image tags, etc.) Obsolete elements on the page (flash elements, you should replace it with HTML5) cash is not used; no compression is used; Slow industry mailing list response time; use of external media; jQuery and JavaScript issues; unclean code; Too many ads and pop-ups; bad hosting; and more. So, if you find that pages aren't loading fast enough, check out this list of issues and check that you're doing everything right. Improved loading speed can increase conversions, traffic, and revenue. #2 Live Time The time users spend on a website is also an important ranking factor. Time on site depends on the type of site (shop, service, blog), but in any case, you should strive for at least 4-6 minutes. One person can spend half an hour on your site, but 5 people can only spend 2 seconds each. And since this is an average time, 6 minutes is a pretty good result. You can check this metric with SimilarWeb plugin:
Live time Also, you can use Google Analytics as it usually shows more accurate data. So if you're in the field for less than 30 seconds, you have something to worry about. So what should we do? Make reading/viewing your content easy by keeping it well-structured. Break large blocks of text with images, screenshots, subtitles, lists. Link your page, insert a link to related content in your content or somewhere on your website. Avoid clickbait/false promises in the title; Makes it easy for you to understand what your content/page is about. Create proper navigation on your website. Don't use too many ads and popups (again); Create attractive CTA on your page; Engage your audience. These few tips can help you get people to spend more time on your website and visit multiple pages in a single session. This, in turn, will help you earn Google's trust. #3 Mobile Optimization It’s no secret that people surf the Internet more often on their mobile phones than on their desktops these days: Mobile and Desktop Statistics So if your website isn't optimized for mobile, you better have a good reason. Use the mobile-friendly test in the Google Search Console to see how well your mobile optimization is doing. Notice: website speed; mobile user experience; Mobile HTML sitemaps; using schema.org;