Also an important criterion for users. 53% of visitors leave a site if it takes more than 3 seconds to load. Source: Google So you can't expect to convert if your site takes too long to load. Visitors will have already left the page a long time ago. So you know what you have to do to improve your conversion rate. Use PageSpeed Insights , Test My Site or Mobile-Friendly Test to test your site's loading speed and find out what areas you need to improve to optimize your conversion rate.
Adapt your site to mobile You are certainly aware that mobile is now the most popular support for Internet searches. As with loading speed, it becomes an SEO fax list criterion taken into account by Google's algorithm, and all the more so when the Mobile First Index will be implemented in 2018. Imagine that you have an e-commerce site and that is not mobile friendly. How do you expect a visitor to buy your products if they can't see them or if they have to do a lot of manipulations to access your product categories.
A mobile site or a site designed in Responsive Web Design is essential in a CRO approach . Repair or remove broken links identified in SEO audit The SEO audit also highlights the broken links that your website has, links that Google does not appreciate too much. These broken, broken or dead links that your site may contain are as many obstacles that the Internet user will encounter, dead ends that simply risk making him flee to another competing site. It is therefore important to check if your site has any, and to correct or delete them if there are any.