Your content automation system will include reports to not only tell you how each piece is performing, but also to make recommendations to help you focus on your most valuable opportunities. Automation lets you handle routine tasks with less effort so you can focus on high-impact activities and achieve large-scale business goals. A - Actionable content is always enabled and ready to be activated By actionable content, I mean that which is ready to answer user questions, but which is also valuable well beyond the initial period of promotion after publication. Give your content creators technical SEO support. Last month, I wrote about the importance of balancing technical and non-technical SEO within your organization.
If you want your content to perform at its best, you need to support your creative team with an optimized and technically sound online presence. Site structure and hierarchy, metadata, mobile availability, internal linking, site speed, coding errors, and other jewelry retouching service technical SEO factors can all affect your content's ability to rank. Additionally, they can affect readers' ability to access and enjoy the content and then move on to the next steps. Get your technical and non-technical SEO in place to set your content team up for success. Optimize activation across multiple channels. Search engine marketing is the second
most used paid content promotion tactic, after social advertising. Post your content on social media like Twitter and Facebook, but don't forget other channels like LinkedIn, YouTube, Pinterest, Instagram, and Google+. Ideally, you will have some understanding of your audience on each platform and which channels will be most receptive to each new piece. Be sure to optimize your social posts for the platform you're posting to - cutting and pasting the same post across channels doesn't cut it. R - Echo content promotion in relevant channels Even if you build it, they won't come until they're attracted. The competition for eyes and minds is fierce;