What kind of product will be welcomed by users?
Before analyzing this issue, I thought a lot. By analyzing user portraits and using the functional structure of the product to cater to the public, or using some routines (marketing) to attract users. But before that, I thought that we should go to the center of thinking and grasp the user's perspective. Will the public care more about a good and cheap thing?
There is no shortage of good products in China, but some companies pay more attention to marketing methods. In fact, in China, second-class products and first-class marketing methods can also be very nourishing. In this way, whether it is marketing, products, or what kind of products are more popular, here I will share with you the products, marketing and various factors.
1. User needs
I saw such a news on Douyin before, a restaurant owner who makes authentic Jiangxi fried noodles, cooks very seriously and shares it on his account every day, hoping to bring fire to his soon-to-be-closed restaurant in this way.
But no one ever cared about it, and the number of views of each work was only a few dozen. Until one day, a netizen commented: "Boss, what kind of pot do you use, why does it never stick to the pot?" The boss did not reply to the netizen, Subsequently, more country email list and more netizens commented on the link to ask for the pot, but no one commented on the boss's dish.
In the end, the restaurant owner sold the restaurant to sell iron pots and began to share on Douyin how to pick and raise pots. The account immediately gained tens of thousands of followers, and he started to sell pots and made a lot of money. money.
So choosing to make a product is never taken for granted. A friend has always dreamed of opening a bar in Sanlitun, but think about it, is it really a bar that Sanlitun lacks?
What is lacking is an interesting bar with gameplay, and the same is true for products. It is not just imitation that can be successful. What do users really need? I think everyone needs to think more deeply from various aspects, user behavior, economy and real needs. a bit.
2. Fill the gap
In ancient times, a man went to learn dragon slaying. After three years of learning, he returned to his hometown and performed live performances for the people in his hometown, such as which part of the dragon to start with, how to peel the skin and cramps, etc. After the performance, everyone applauded and applauded. A child asked, "Brother, where can I find dragons?"
This fable shows that even if your skills are superb, you must be able to use them in a certain field; the same is true for making products. In addition to the basic functional effects of any product, it must be able to fill a certain gap. More popular, even if the notch is very small.
This story tells us: In addition to the basic functional effects of any product, it must be able to fill a gap in order to be more popular, even if the gap is small.
For example: Xiangpiao Piao milk tea filled the gap of cup milk tea; digital cameras filled the gap of traditional film cameras, which dragged Kodak; Apple, Samsung and other brands filled the gap of smartphones, causing Nokia to collapse; WeChat Filling the gap of instant communication, the three major operators finally bowed their heads; these products have become classics only after filling the gap in a certain field.