Pre-charge When adopting pre-charge, what we need to consider is the bulk sms service user's evaluation of the value of the product. Different users will have different evaluations of the product's sense of value. The value and benefit that this product can bring is greater than my payment (payment), then Paying is a way for a user to choose a better service. More importantly, the bulk sms service pre-charge is to evaluate the value of the product in the early stage, so that the product as a whole tends to be more complete. If a SaaS chooses a product to start charging pricing at the beginning, then it needs to do a good job in polishing the product. Some people will say, "
That's for sure, will my product be launched in the bulk sms service market if it fails to pass the test?" In fact, most products are not ready when the product is ready. And when the team thinks it's ready to go to market, it introduces fee pricing. For users in the market, this is a behavior that consumes the favorability of the product in advance. What a product manager bulk sms service should do is to maximize the experience of a new product. If a product fails to meet the expectations of most users under the standard model, can you still expect him to choose a paid model? for example It turned out that when the team designed an order-free marketing function, they had high expectations for the function. The reason is that this marketing function is suitable for most industries,
And we have confirmed the specific landing mode bulk sms service internally. When it was launched in the first week, Seven days of free experience, after the free experience, it is used through a one-year charging model, and the free experience is used to appropriately release and stimulate users' application needs, and then the original price of is reduced to through bulk sms service coupons, discounts and other means to stimulate payment. Idealization will always make people delusional. The usage rate of old customers in the early stage of the product is maintained at about , and the payment rate in the later period is close to 0 in a month. Expected or unable to achieve ideal usage scenarios. Customers who are satisfied with the product will definitely use your product all the time, and when the customer of the product you launch cannot recognize its value, the customer will soon be lost