If your goal is to get purchase revenue, you must make sure your Google Ads account is focused on generating conversion value. If you don’t have enough volume of leads or conversions, you can try optimizing your campaigns based on some sort of micro-conversion until you do. If your return on ad spend targets are too high for your campaigns, Google will limit your audience size to only find you users that will get to that threshold. If you don’t create audiences and apply them to your campaigns, you aren’t giving Google more specific audience information to optimize off of.
If your budgets are too low, you’re whatsapp database telling Google that those users may not be as high of value to you and that you are not interested in increasing that volume of those users. If you’re adding in exclusions or negative keywords in the account, you’ll be telling Google exactly what searches you don’t want coming through. It’s your job to make sure that you are providing Google’s machine learning with information by adjusting the list above. Conclusion Will Google’s automation “take over our jobs”? I personally don’t think so—especially not with the automation options we have available right now.
Google’s continued adoption of automation may remove a few tactical options available to us in the Google Ads platform, but it does increase the need for higher-quality strategies, better audience definition, clearer conversion settings and more realistic ROAS and CPA targets. Those are things that only a living, breathing marketer can provide. And, to be honest, it’s the sort of thing that we marketers should be focused on—not tweaking bid settings. By the way, if you’d like to learn more about how Disruptive Advertising uses automation to help our clients succeed at online advertising, let us know here or in the comments.