Don't assume there's a ceiling where you simply can't go any higher. If you're happy with 7%, you'd probably be happier with 10%. Don't just think my conversion rates are X% better than the industry average. The conversion rate you should be looking for is any higher than what you currently have. In short, you should always work to improve yourself. This is where you can start making changes to improve the user experience and increase your conversion rates, and you don't need a ton of CRO knowledge to do that. Add better product images When people walk into a store, they are able to physically handle the products. They can return it, inspect it, and experience the product in person.
Brookstone, for example, includes a variety of images for each of their products showing how they are used. img1 High-quality image masking service images are a great investment, and the more you have, the better. Take photos from multiple angles and include images of the product being used by someone that matches the target audience. Advertising Continue reading below Don't just rely on commodity photos with a plain background. Find ways to tell a story and make an emotional connection using these images. Use trust signals A first-time visitor has absolutely no reason to trust you. You are not a well-known brand. Unless they came to you based on someone else's trusted recommendation, it can be difficult to get them to divulge their credit card information.
Symbols of trust include: Brand or manufacturer logos Security logos (VeriSign, secure payment) Accreditation (Better Business Bureau, industry associations) Consumer reviews Surprisingly, in a study by UXMatters, analysts found that icons such as PayPal, VeriSign, and Visa were among the highest-rated trust elements on a site for first-time visitors. It only takes a few minutes to add these logos (assuming you are skilled) to your pages. Improve your product descriptions Don't be tempted to rely on manufacturers' basic descriptions for your products, and avoid copying descriptions from competing sites at all costs. Besides the ethical issue of plagiarism, putting duplicate content on your site can impact your search visibility.