Something elusive. Something that can not only lead to a lot of success, but is also a lot of fun. A culture in which people are trusted is essential in this respect. People want to gain and feel the trust. And they deserve that too. Finally, I wish you all – also on behalf of my colleagues at Yonge – a happy and ROI driven 2022!New developments are always unveiled during Google's EMEA (Europe, Middle-East and Africa) Product Kick Off (a digital event). In this article I list the most important points with regard to search, shopping and analytics, tracking & reporting for the coming period.
Google holds this EMEA Product Kick Off twice a year to notify users of Google campaigns. First of all, I share the most important points related to search and shopping, in text and handy infographics. 1. Search & shopping performance job function email list planner Create budget plans and predict how optimizations can change key metrics that support your marketing goals (lead generation, online-offline sales). You can plan budgets and targets in search and shopping campaigns, which saves time. All campaigns must use 1 merchant center. It is now possible to add campaigns that were previously unsuitable. You do this by using past performance or adding manual forecasts.
The new 'Suggested changes' column gives you insight into recommendations from the performance planner at a glance. Add secondary metrics to get more data on performance impact. Choose a specific time period to use for the historical conversion rate. 2. Performance Planner for Target Impression Share Bidding Create budget plans and predict how optimizations can change key metrics that support your marketing goals (lead generation, online-offline sales). Plan specifically for campaigns that use target impression share bidding as their bidding strategy. This launch includes showing new impression share metrics (impression share, absolute top impression share) for target impression share bidding.