PS Okay GM Only well it is also extremely important for us that this technology is of equal importance to the creation and creative idea because it has been clearly seen in recent years that the hearts of customers and marketing effects are achieved with an Excel table and not the big global ideas that agencies present at meetings bidding competitions tenders and so on and so forth so with us of course we start with we call it at Content House editorial policy. PS Okay. GM To diversify thinking about the product and customer service a bit already at the level of creating this communication strategy and reach strategy because the marketing strategy imposes certain communication channels already in our mind.
On the other hand as we impose a slightly different nomenclature on ourselves from the very beginning of creating these frameworks of communication for the client editorial policy for example we also think differently about this client's product and service from the very beginning and we are able to build a context whatsapp mobile number list for it in a different way. We put ourselves in the shoes of a journalist. PS Okay. which is to be described or filmed how to best provide your recipient your reader with something that will interest him. The recipient himself will be looking for this content or will engage in it himself so at the base of this communication strategy there is a slightly changed nomenclature to force a certain direction of this strategy while at the next stage all technological.
Tools that help measure lead this communication come in to the best possible results convert them into specific leads business effects for the client well on this proverbial table in Excel which we will then measure the effects and there will be no discussion whether it works or not Excel will tell us everything. PS Yes facts don't numbers and facts don't lie. Listen and tell me because I understand that okay so you're not doing strictly we have I don't know an interactive agency or full service which came with a great big idea and now you're just banging what someone came up with I just understand we are building you are building a certain vision journalism.