Simply, much of the success of an advertising campaign lies in remarketing. Hashtags are a set of words preceded by a pound symbol , used in social networks to identify messages or posts on a specific topic . Given the advantages of hashtags , the main social networks facebook, instagram and twitter have added them to their platforms , aware that they serve to position, under certain search criteria, and locate specific topics. Added to this value, the symbol, accompanied by a word or a group of them, also allows more effective searches and locate readers. Tips to create effective hashtags: make them short, logical and practical.
Understandable and easy to read. Concordance between the image, the copy and the hashtags. Memorable. Some hashtags can be personalized . That invite to generate executive email list interaction and conversation . These tips ensure that posts with good hashtags generate more reach and more views. It is important to remember that they should not be abused, as their excessive use can be seen as spam and at the same time saturate the public. They can also be used as a filter to reach a certain audience. In the field of online marketing, hashtags can boost the sales of any product or service by increasing the reach and visibility of the posts. It is simply sought that any post has a message that is accompanied by hashtags that complement it and allow it to increase followers and sales.
The potential of mass communication through social networks is indisputable. The correct use of its tools and features, such as hashtags, help any business or brand to reach its potential audience, increase its reach, generate conversations and conversions. Social networks have become the ideal means to promote any brand, product or service regarding its penetration worldwide. Facebook, for example, is the most recognized worldwide . This digital medium has the most solid advertising platform and offers facebook ads, which has established itself as one of the most used online advertising channels in recent times, paying only for the clicks received.